FROM A TECHNICAL APPAREL LABEL TO A MONUMENTAL DIGITAL AND PHYSICAL ECOSYSTEM.
Deliverables
End-to-End Brand Identity & Guidelines
Shopify dev E-Commerce Architecture
Performance marketing
The Brief
Athmania required a comprehensive brand transformation to reposition itself from a regional performance brand into a global design authority. The core challenge was articulating extreme biomechanical precision through high-fashion editorial restraint without alienating performance athletes.
Our Direction
We engineered a monolithic identity built on heavy grotesque typography, high-contrast monochrome contrast, and a custom Next.js headless Shopify platform featuring WebGL product interaction and sub-second page transitions.
COMMERCE
A high end performance website for athmania that matches its vibe
