Smell different. Feel unforgettable.
Deliverables
branding
brand colours
Logo variations
packaging
The Brief
Position RUDY as a bold, youth-first fragrance brand that blends premium scent culture with Gen Z attitude. The branding focuses on distinctive visuals, confident messaging, and a recognizable identity that feels aspirational without feeling overly luxurious or corporate.
Our Direction
Develop a complete visual identity for RUDY, a modern fragrance brand built for Gen Z. The project covers brand strategy, logo identity, typography, color system, packaging direction, visual language, and brand communication — creating a bold and cohesive identity designed to stand out both online and on the shelf.
BRAND
RUDY makes bold, addictive fragrances for Gen Z. Made to match your mood, your energy, and your vibe — because smelling good should never be boring.
